In an interview, Les McIntyre, the official voice of the WPCA, talks about his extensive 40-year career in sports announcing, particularly within the world of chuckwagon racing and rodeo. He reflects on his journey from a novice who “didn’t know what he was doing” to a seasoned professional with a highly structured preparation process. McIntyre emphasizes the importance of “doing your homework,” spending significant hours researching sponsors and contestants to ensure he provides fans with an exciting and informative experience. He believes that a successful announcer must set aside their ego, focusing instead on the action on the track and delivering value to the sponsors who have helped the sport grow into a multi-million dollar industry.
McIntyre also shares personal insights into the lifestyle and passion required for the job, noting his love for the traveling family atmosphere of the chuckwagon circuit. He credits his background in auction school for teaching him how to handle a microphone and speak confidently before large crowds. Throughout the interview, he discusses the evolution of the sport, highlighting how increased sponsorship has led to better equipment, higher animal safety standards, and a more professional atmosphere. Despite the challenges of the job, including calling races during tragic accidents, McIntyre remains deeply passionate about the sport and credits his wife, Kelly, for her constant support and valuable feedback.
Associate Publisher | BRAND & Family Psychology Magazine
Jelena Dumka is a versatile media professional and community advocate currently serving as the Associate Publisher for both BRAND and Family Psychology Magazine. Working alongside Managing Director Danijel Slisko at Cerco Design, she plays a pivotal role in bridging the gap between high-level creative strategy and impactful editorial content.
